Build the fundamentals.
Develop a foundation in management, marketing, finance and operations before applying it across three connected industries.
Study three connected experience industries through one business education, then apply what you learn through practical projects, an industry placement and a capstone project.
A three-year undergraduate programme for students who want to build careers across sport, events and hospitality, three industries increasingly shaped by shared audiences, venues, partnerships and experiences.
Across six semesters, you will build a foundation in business and management before applying it across the three sectors through projects, case work, industry exposure and practical learning.
The programme culminates in an industry placement and capstone project, giving you the opportunity to connect academic learning with real organisational challenges.
Develop a foundation in management, marketing, finance and operations before applying it across three connected industries.
Apply business thinking to sport organisations, live events and hospitality environments through connected, practical learning.
Complete an industry placement and capstone project that connect your studies with real organisational challenges.
Start your professional journey with a business education connected to three global industries.
Build the knowledge and practical skills to enter sport, events or hospitality with confidence.
Develop the commercial thinking to create and grow new concepts across experience-led industries.
Study in English while building a cross-sector perspective for an international career.
Build the business, operational and strategic skills to work across sport, events and hospitality in a connected professional environment.
Use management, marketing, finance and operations principles across sport, events and hospitality.
Understand how customer and audience experience shapes value across venues, events and services.
Plan and coordinate the people, resources and processes behind successful experiences.
Use data, research and financial information to support practical business decisions.
Work effectively in teams, communicate professionally and apply your learning to real organisational challenges.
PROGRAMME STRUCTURE
Across 180 ECTS, the programme combines sport, events and hospitality with a shared business core, governed electives and a fully applied final semester.
Foundations of Sport, Event & Hospitality Business
Principles of Management & Organisational Behaviour
Introduction to Data & Digital Literacy
Economics for Experience Industries
Academic & Research Skills I
Sport Governance & Global Sport Structures
Event Operations & Logistics
Hospitality Operations & Service Design
Digital Marketing for Sport, Event & Hospitality
Research Methods & Statistics
Sport Marketing, Sponsorship & Commercial Rights
Women’s Sport Development & Commercialization
Guest Experience & Personalization Design
Law, Contracts & Risk in Sport/Event/Hospitality
Ethics, Data Privacy & Integrity
Sport & Event Data Analytics
Major & Mega-Event Management
Food & Beverage & Revenue Management
Revenue & Financial Management for Experience Ventures
Cross-Cultural Business Communication
Fan Experience & Live Event Design
Entrepreneurship & New Venture Creation
Elective Pool: choose 3 of 6 electives
Athlete Brand & Career Management
Sport for Development & Social Impact
Esports & Digital Event Business
Crisis & Risk Management for Live Events
Wellness & Leisure Tourism
Luxury & Premium Guest Experience
Industry Placement
Capstone Project — Global Case Study
Applied Practicum Seminar
LEARNING EXPERIENCE
A blended learning experience combining weekly seminars, immersive course blocks and applied work across sport, events and hospitality.
Structured seminars create a consistent learning rhythm across the programme and connect theory with discussion and applied thinking.
Each course includes an immersive delivery block designed for focused, intensive learning and practical engagement.
Industry placement, a global capstone project and an applied practicum connect academic learning directly with professional practice.
CAPSTONE PROJECT
The programme culminates in a global case study that brings together learning from across sport, events and hospitality. Students apply business, operational and strategic thinking to a real-world challenge, connecting academic knowledge with professional practice.
Take the next step towards a career across sport, events and hospitality through an interdisciplinary programme built around academic learning, industry exposure and applied experience.
Contact the ISEH admissions team for current tuition information, programme details and guidance on the application process.
Discover another ISEH programme and explore a different path for your professional development.
Speak with the ISEH team about the Bachelor in Sport, Events and Hospitality, your application and the next available intake.
Get clarity on the programme structure, learning experience and opportunities across sport, events and hospitality.
Speak with admissions about entry requirements, the next intake and the application process.