Build the case for growth.
Use evidence of real demand to understand the commercial opportunity behind a women’s sport property.
Turn your interest in the game into the commercial skills to help it grow. Explore how rights, audiences, media, sponsorship and investment shape a women’s sport property.
An applied executive programme for anyone who wants to be involved in women’s sport, from newcomers exploring the sector to professionals building, selling or evaluating commercial opportunities.
Across nine connected modules, you will examine the business case, governance, athlete systems, audiences, media, sponsorship, investment and regional context. Each module feeds one integrated commercial growth plan for a real women’s sport property.
The programme connects each commercial decision into one applied growth plan, giving participants a practical framework they can pitch and defend live.
Use evidence of real demand to understand the commercial opportunity behind a women’s sport property.
Map who controls commercial rights and connect audience, media, sponsorship and investment decisions.
Develop one integrated commercial growth plan for a real women’s sport property, then pitch and defend it live.
Grow revenue, partnerships and commercial opportunities around a women’s sport property.
Strengthen the commercial thinking behind partnership and player opportunities.
Evaluate rights, properties and growth potential with a clearer commercial framework.
Build the commercial foundations to support and grow women’s sport.
Build a connected view of the commercial decisions behind a women’s sport property and apply it to a real growth plan.
Use evidence of demand to frame the commercial opportunity.
Identify who controls the rights and relationships that shape strategy.
Use fan data and behaviour to inform audience growth decisions.
Understand what can be sold in a rights portfolio and how broadcast deals are approached.
Work through the sponsorship sales motion and prepare a live pitch.
PROGRAMME STRUCTURE
The programme moves from the business case for women’s sport to building and defending an integrated commercial growth plan.
Why the growth in women’s sport is real demand, not a favour, and how to prove it with evidence instead of hype.
Map the stakeholders, understand governance structures and establish who controls the commercial rights.
Connect player welfare, contracts and safeguarding with the commercial infrastructure around women’s sport.
Shape an audience strategy around real fan data, behaviour and long-term community growth.
Identify what can be sold in a rights portfolio and explore the commercial logic behind broadcast negotiations.
Work through sponsorship sales, partnership development and the thinking behind a compelling commercial pitch.
Explore how women’s teams and leagues are valued and financed, including ownership structures and term sheets.
Assess regional differences and position a growth strategy for the realities of your own market.
Integrate the programme into one commercial growth plan, then pitch and defend it live.
LEARNING EXPERIENCE
Combine focused self-paced study with scheduled discussion, practitioner input, feedback and applied in-person work.
27 focused video chapters, capped at 10 minutes each, form the learning spine of the programme.
Seven scheduled seminars, case clinics and workshops bring cohort discussion, practitioner insight and direct feedback.
A half-day sponsorship pitch workshop and a two-day capstone intensive turn learning into applied work.
CAPSTONE PROJECT
The programme culminates in a capstone project that brings the commercial learning together. Participants develop an integrated growth plan for a women’s sport property, connecting audience, media, sponsorship, investment and market thinking into a clear strategic direction.
Take the next step towards developing the commercial skills and strategic perspective to contribute to the growth of women’s sport.
The programme fee includes access to the full learning experience, including self-paced content, live-online sessions and the on-campus components.
Discover another ISEH programme and explore a different path for your professional development.
Speak with the ISEH team about the programme, your candidacy and the next available cohort.
Get clarity on the programme, learning experience and how it can support your role in the growth of women’s sport.
Speak with admissions about your fit for the programme, the next cohort and the application process.