Competition reshaped by franchise growth.
New league models are changing how cricket is structured, operated and commercialised globally.
Explore a program designed for students and professionals who want to understand how leadership, strategy and innovation shape the world of cricket. Build practical insight into the business side of sport through a learning experience connected to real industry contexts.
Cricket has evolved into a complex global sports economy shaped by franchise leagues, media rights, new markets and changing models of governance.
The programme is designed around that reality, helping participants understand how the business of cricket is structured, commercialised and led across different contexts.
Across ten modules, participants move from understanding the global cricket ecosystem to applying that knowledge through practical work focused on real organisational decisions.
New league models are changing how cricket is structured, operated and commercialised globally.
Broadcast, streaming and digital platforms are reshaping how cricket creates value, reaches audiences and grows internationally.
Cricket’s growing international footprint is creating new commercial, strategic and leadership opportunities across emerging markets.
Board, federation and governing-body administrators and executives.
Commercial, operations and strategy leaders across leagues and franchises.
Founders, investors and senior managers entering the cricket economy.
Senior professionals in adjacent industries preparing to move into cricket.
A learning experience designed to build strategic, operational and leadership capability across the modern cricket landscape.
Build the perspective to navigate commercial, structural and organisational change across the modern game.
Understand how modern cricket organisations are structured, managed and positioned for sustainable growth.
Build current knowledge of the systems, formats and institutions shaping cricket today.
Learn through exchange with an international peer cohort and faculty network.
Apply ideas through practical work connected to real organisational challenges.
PROGRAMME STRUCTURE
The programme moves from understanding the global structure of cricket to applying that knowledge through a strategic capstone project.
Institutions, formats and emerging markets shaping cricket's evolving global structure.
Governance structures, regulatory responsibilities and integrity frameworks across the game.
Media rights, distribution models and the economics behind cricket's global audience.
The commercial structures behind modern leagues, franchises and their growth.
Building commercial value through partnerships, sponsorship and strategic brand positioning.
Leadership, organisational change and strategic decision-making in complex sport environments.
Operational thinking behind match days, events, stakeholders and audience experience.
Digital platforms, audience data and the changing relationship between organisations and fans.
The systems surrounding talent development, performance environments and participant welfare.
Bringing the programme together through an applied strategic industry challenge.
LEARNING EXPERIENCE
The programme combines expert teaching, applied discussion and collaborative learning to connect strategic thinking with the realities of modern cricket. Each module is designed to bring participants closer to the decisions, contexts and conversations shaping the game today.
Build knowledge through guided content,
independent study and practical work.
Explore ideas through live discussion,
expert input and collaborative exchange.
Bring learning into practice through real
environments and applied experience.
CAPSTONE STRATEGIC PROJECT
The programme culminates in a strategic project built around a real organisational brief or live case from the game. Participants develop a recommendation that connects governance, commercial and operational thinking, then present and defend it in person during the on-site residency.
Places are limited and admission is by application. Speak with the ISEH admissions team to discuss your candidacy and next steps.
The programme fee includes tuition, learning materials, platform access, live-online sessions and the on-site residency.
Travel and accommodation for the residency are arranged separately.
Discover another ISEH programme and explore a different path for your professional development.
Speak with the ISEH team about admissions, your candidacy and the next available cohort.
Get clarity on the programme, learning experience and whether it fits your goals.
Speak with admissions about the next cohort and the application process.